Comparative studies and performance evaluation Reebok

Comparative studies and performance evaluation ReebokINTRODUCTIONReebok International Limited is a producer of athletic footgear, app argonl, and accessories and is currently a subsidiary of German sportswear giant Adidas. The name comes from the frikaans spelling of Reebok, a type of African antelope or gazelle. The company, founded in England in 1895, was in the first place called J.W. FOSTER SONS but was renamed Reebok in 1958. The companys founders, Joe and Jeff Foster, found the name in a dictionary won in a race by JoeFoster as a boy the dictionary was a S out(a)h African edition, hence the spelling. Reebok surged in prevalentity in 1982 after the introduction of the Freestyle athletic shoe, which was specifically designed for women and came out when the aerobics fitness craze started. Not only was the Reebok Freestyle popular as athletic wear, but also on the streets as casual wear because of its soothe and styling. As a result the Freestyle became an icon of the 1980s f ashion scene with hi-top versions (including two velcro straps at the top) and colors including white, black, red,yellow, and blue. Reebok contines to produce the Freestyle to this day as it is popularwith cheerleading, aerobic dancing, the gym, and other consumers.HUMAN RIGHTS AND merchandiseION DETAILSIn the past, Reebok had an association with outsourcing through sweatshops, but today itclaims it is firmly committed to human rights. In April 2004, Reeboks footwear division becamethe first company to be accredited by the Fair Labor Association. In 2004, Reebok also became a founding member of the Fair Factories Clearinghouse, a non-profit organization dedicated to improving worker conditions across the apparel application.Supplier information, according to the Reebok website as of May 2007Footwear Reebok uses footwear factories in 14 countries. just about factories making Reebok footwear are based in Asia-primarily China (accounting for 51% of total footwear product), Indones ia (21%), Vietnam (17%) and Thailand (7%). output signal is consolidated, with 88% of Reebok footwear manfactured in 11 factories, employing oer 75,000 workers. Apparel Reebok has factories in 45 countries. The process of purchasing products from suppliers is organized by region. Most (52%) of Reeboks apparel sold in the US is produced in Asia, with the rest coming from countries in the Caribbean, North America, Africa and the Middle East. Apparel sold in Europe is typically sourced from Asia and Europe. Apparel sold in the Asia Pacific region is typically produced by Asian-based manfacturers.The company holds exclusive rights to manfacture and market both authentic and replica uniform jerseys and sideline apparel of the teams of the National Football league (Gridiron) since 2002, the Canadian Football League since 2004, and is the official shoe supplier to the NFL Gridiron and Major League Baseball. In addition Reebok acquired official National Hockey League sponsor CCM in 2004, and is promptly manfacturing ice hockey equipment under the CCM and Reebok brands, and has signed popular young stars Sidney Crosby and Alexander Ovechkin to endorsement deals (Crosby for Reebok, Ovechkin for CCM). Reebok has phased out the CCM name on NHL authentic and replica jerseys in raw(a) years, using the Reebok logo since 2005. Reebok is also endorsed by Allen Iverson, Yao Ming, Carolina Klft, Amlie Mauresmo, Nicole Vaidiov, Shahar Peer, Ivy, Thierry Henry, Vince Young, Iker Casillas, Ryan Giggs, AndriyShevchenko and Amir Khan It maintains its relationship with its origins in England through a long-term sponsorship deal with Bolton Wanderers, a Premiership football club. When the team moved to a brand new ground in the late-1990s, their new home was named the Reebok Stadium.Several other English clubs had Reebok sponsorship deals up until the corrupt by Adidas,but most have since switched to either the parent brand (which has a long history in football) or another compa ny altogether.PRODUCT RANGEReebok has many variety of products which is as under-Cricket teams with kits manfactured by ReebokAsiaChennai Super KingsIsasthan RoyalsBangalore Royal ChallengersKolkata Knight RidersFootball (soccer) clubs/leagues with kits manfactured by ReebokEuropeBolton WanderersAris FCKF Drenica1. FC Klnperfluorocarbon CSKA MoscowAfricaBloemfontein CelticAmaZulu F.C.Reebok technologiesHex RidePlay ShieldPlay DryRbk Edge Uniform SystemHydro moveDMXDMX10DMX6GriptoniteThe PumpDMX FoamDMX reflex(prenominal)Hexalite3D UltraliteE.R.S. (Energy Return System)TRANSFORMATION PROCESSEvery organization, be it a product or service organization, transforms certain comments into outputs. For getting the desired output, the quality of these inputs are to be monitored regularly, and also a comparion is to be made for the real output and the desired output. This all process is done in an environment of random disturbances which are unexpected and at that placefore sometimes not p lanned too. This all process is hence known as transformation process in context to trading operations management.Reebok adopt transformation process which creates input into output. This process creates technical product of reebok.The following example shows us the transformation of reebok and it starts from learning and ends with interpretation.Reebok is main player in the market. It has its own image in the marketReebok creates good working environment for their employeesSeveral months were taken out of the product developmentprocess, which allowedReebokto bring new and more germane(predicate) products to market much faster.FACILITY LAYOUTWhether your company is looking to incorporate new processing equipment, expand facilities or integrate a entropy collection trunk into your existing, expanded, or planned facility, reebok can help you realize the maximum benefit from your efforts.Proper Facilities Layout of reebok includes optimally locating equipment, materials, people, i nfrastructure and data collection points to minimize movement, manipulation and travel distance of the material and labor while increasing overall productivity.Reebok Facilities Layout ApproachDevelop and/or verify a baseline drawingReebok and leave develop and/or verify a baseline drawing of your existing facility, to include, if applicableProductionProduction area drawing will show production equipment, personnel, locations and routing of primary utilities (electrical, pneumatic, vacuum, coolant, data, etc.), lighting, cranes, column locations, transportation aisles, material storage areas, docking fees, doorsWarehouse/shippingWarehouse/shipping will show racks, columns, aisles, electrical, material handling equipment, computer workstations, data collection points, printers, inventory location and quantitiesOfficeData infrastructure, electrical, personnel locations, solid and partition walls, common equipment (copiers, printers, etc.),Facilitate employee input meetingsreebok wi ll facilitate meetings to gain input and identify the facilities layout requirements with regard toProduct/process flowFacility / infrastructureData transferEquipmentInventory levels and managementDevelop, design and present potential new layout(s)Reebok will work to improve the process flow and efficiency based upon underlying principles of lean manfacturing and process flow efficiency. Efforts will focus on dock locations, equipment configurations, inventory management and handling practices, and expansion. The team will develop facilities layout options, showing the current operation best arranged within the facility, and offer recommendations to accommodate approaching growth.FACALITY LOCATIONFacility location, also known as location analysis, is a branch of operations research concerning itself with mathematical modeling and solution of problems concerning optimal position of facilities in order to minimize transportation costs, avoid placing hazardous materials near housing, outperform competitors facilities, etcInputvalidationassumptionoutput turnout PLANING SYSTEMPRODUCTION PLANNING AND INVENTORY CONTROL includes the analysis of six key factors. Forecasts of future demand for both new and existing products provide information for developing production plans. In capacity planning, the firm takes how much of a product it must be able to produce. Location planning for goods and for low-contact services involves analyzing proposed facility sites in equipment casualty of proximity to raw materials and markets, availability of labor, and energy and transportation costs. Layout planning includes designing a facility so that customer needs are supplied for high-contact services and so as to enhance production efficiency. In quality planning, systems are developed to ensure that products meet a firms quality standards. Finally, in methods planning, specific production locomote and methods for performing them are identified. The training program provides in -depth conceptual and practical skills about PRODUCTION PLANNING AND INVENTORY CONTROLObjectives of Reebok in planningIt is the key concepts of Production Planning and Inventory Control.Explain the meaning of the term production or operations.Describe the four kinds of utility provided by production and explain the two classifications of operations processes.Describe the FIFO FILO concepts and processes.Identify opportunities in inventory management.Learn how to apply the tools by participating in a simulation.Explain factors in operations scheduling, operations control, materials management and the use of operations control tools.QUALITY SYSTEMFirst of all I m telling that why quality system undeniable-How is customer satisfaction achieved?Two dimensions Product features and Freedom from deficiencies.Product features Refers to quality of design.Examples in manfacturing industry Performance, Reliability, Durability, Ease of use, Esthetics etc.Examples in service industry Accuracy , Timeliness, Friendliness and courtesy, Knowledge of server etc.Freedom from deficiencies Refers to quality of conformance.Higher conformance means fewer complaints and increased customer satisfaction.Reebok take in attend all these things before designing product. It has good quality system .INVENTORY MANAGEMENTInventoryis a list forgoodsandmaterials, or those goods and materials themselves, held available in stock by a craft. It is also used for a list of the contents of a household and for a list for testamentarypurposes of the possessions of someone who has died. In accounting inventory is considered anasset.In business management, inventory consists of a list of goods and materials held available in stock.Inventory Management of reebok includes-Inventory ControlMust tie together the following objectives, to insure there is continity between functionsCompany Strategic GoalsSales ForecastingSales Operations PlanningProduction Material PlanningReebok adopt this inventory mana gement.CONCLUSIONWe analyze the overall structure of the Reebok company so we conclude the it is in good position in the market. The transformation process adopted by Reebok is very good and quality of his products is very good and finally we can say the overall position of Reebok is very good.BIBLIOGRAPHYwww.reebok.comwww.en.wikipedia.org/wiki/Facility_locationwww.invatol.comBooksStevensonPhilip Kotler