Internet Technology, Marketing, and Security Assignment

Internet Technology, Marketing, and Security - Assignment Example1). The causal agencys that have been identified for the overwhelming popularity of SMM among bank line ar as follows (1) Customer Interaction and Feedback. SMM offers opportunities for business organizations to directly encourage feedback from customers and therefore enable them to accost any weaknesses noted or areas for improvement. As emphasized by Hastings and Saperstein (2010), today, more than ever before, businesses shtup not only listen to customers, they can invite customers to help shape the company activities. Customers have remark on which products to develop with which features, how events should be planned, and what kind of meaningful dialogue theyd like to have (par. 5). This reason therefore assists business organizations in immediately determining the reaction of customers through solicitation of their feedback, which is one of the near beneficial uses and reasons for SMMs popularity. (2) Genera te Traffic to Social Networking Websites. According to Prince & Rodgers (2012), generating traffic to identified social networking sites is do possible through direct customers sharing branded and highly relevant content with users who, in turn, asphyxiate your content to like-minded people theyre connected to (Prince & Rodgers, 2012, par. 1). ... Likewise, as noted there was 800% traffic sack up to its websiteAdditionally, the number of live Tweeter feeds relating to the Pepsi Refresh Project being streamed across Google grew tremendously in a trivial time. This reason has been proven, therefore, to be effective in change magnitude target audience reach at a relatively short span of time and minimal expense compared to other advertisements or promotional campaigns. (3) To achieve the goal that the organization is targetting on a least cost yet greater target audience reach. As emphasized by (Prince & Rodgers (2012), a core objective of social media marketing or of a thought leadership campaign, for that matter is to gain mindshare. You want to be top-of-mind when potential clients or customers are interested in products or services you can deliver. You want to provide content your preferred audiences envision so appealing and beneficial that theyre motivated to pass it on (par. 6). One of the goals of the SMM has been identified to have interest in your offerings (Prince & Rodgers, 2012, par. 1). Through the use of this strategy, business organizations are able to achieve their organizational goals, as well as the objectives identified in the particular project or promotional campaign thus, increasing its popularity among business organizations. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. According to the Marketplace for Entrepreneurs (2012), there are cardinal benefits of SMM, to wit (1) increased customer acquisition (2) powerful word-of-mouth marketing (3) increased brand sensory faculty (4) customer retention (5) market research (6) keep an